Direct Mail
Direct Mail is commonly used method for generating reverse mortgage leads. However it is important to crunch the numbers to maximize your ROI. If you are sending large amounts of direct mail pieces it is important that you chose a company that has experience in the industry.
List Screening is very important for a Reverse Mortgage mailing. You need to target a niche homeowner so the quality of a screened list is very important. Mail pieces that go to homeowners who can't qualify due to age even if they want too can be a large waste of money and time.
Other things to look for are:
Direct mail pieces have been tested on the market and proven effective year after year. You can have confidence in the response rates our services will provide.
Some type of online access to leads that have been scanned into our database to accelerate the turnaround process. Or online access to see how many pieces have been delivered, etc...
Postcards with a very attention grabbing header or design can be a lower cost option for direct mail that can produce tremendous results.
The reverse mortage market is too competitive for you to stand still.
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