Marketing Reverse Mortgages
The Senior Market is exploding with Opportunity right now with in Reverse Mortgage financing. American age 62 and older hold an estimated $4.3 trillion in home equity. Although the industry has experienced record growth in the past few years, it's still representing less then 2% market penetration. Baby Boomers are retiring this year. Social Sec isn't enough. Health care cost out of control.
The Reverse Mortgage Industry offers career advancement, growth opportunities, and training sessions. Other skills that are needed to be a successful reverse mortgage marketer include: Ability to work well with senior citizens, Willingness to put the clients need ahead of their own, experience with loan/financial products a plus, but not required, patience, organization and follow through, and excellent written and verbal skills.
Reverse Mortgages are becoming popular in America. 76,802 American seniors received an FHA/HUD reverse mortgage in 2006 and will triple in 2008. They decided it was the best way to increase their peace of mind and enjoy better quality of life without selling their homes. Many seniors use it to supplement social security, meet unexpected medical expenses, make home improvements, and more. American seniors decided it was the best way to increase their peace of mind and enjoy better quality of life without selling their homes. Since your home is probably your largest single investment, it's smart to know more about reverse mortgages, and decide if one is right for you!
Some methods of Reverse Mortgage Marketing include: reverse mortgage leads, direct mail, seminars, newspaper ads, senior show attendance, sponsoring community events, educational events, and of course cold calling.
Marketing to the Senior community can be a very rewarding experience. If you are a home health care provider, Hospice, medical equipment supplier, hearing aid provider, financial advisor, certified public accountant, insurance agent, elder care attorney, mortgage broker, realtor, or any other professional that touches the life of a senior, you could benefit from adding reverse mortgages to our services list.
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